On August 19, 2024, a customer delegation from Saudi Arabia came to Lihe Group for a business visit, accompanied by Tianjin Bohua Asset Management Co., LTD., and received by Liang Ying and Liu Xinpei, deputy general managers of Lihe Group。

　　Liang Ying expressed her sincere welcome to the guests and introduced the group's development history, main business and corporate culture in detail。She said that since its establishment in 1994, Lihe Group has continued to implement the strategy of "bringing in" and "going out", has an excellent team that is well versed in international trade rules, has rich experience in import and export business, and has advanced management concepts, and has accumulated rich domestic and foreign market channels and customer resources。This exchange and negotiation has enhanced the understanding between the two sides, actively promoted the Group's high-quality products and professional services to the outside world, further expanded the international "circle of friends", in order to achieve a wider range, wider areas and deeper business cooperation, and promote the friendly exchanges between Chinese and Arab enterprises。

　　The guests watched the propaganda video of Lihe Group, visited the sample exhibition area of ceramic products, enamel products, kitchenware, glass crafts, umbrellas, tea, clothing, Musical Instruments and other products, and had a preliminary understanding of the development of new business forms and service contents of Lihe Group, such as cross-border e-commerce and foreign trade comprehensive service。The guests from the Saudi side spoke highly of the profound heritage of Lihe Group as a state-owned traditional foreign trade enterprise, praised and recognized all kinds of products with excellent quality and marketability, made inquiries on the spot and clearly expressed their business demands and cooperation wishes。

　　Welcome visitors in midsummer, hand in hand to the future。The visit of Saudi Arabian foreign guests has successfully built a bridge of cooperation between Chinese and Arab enterprises and further broadened the international market and development path, which is both an opportunity and a signal。Lihe Group will continue to deeply integrate into the "Belt and Road" initiative, boost confidence and confidence in expanding international business, optimize product structure and service quality, and show the strength and style of Tianjin's foreign trade state-owned enterprises。

　　Leaders of import and export enterprises of Lihe Group and relevant responsible comrades of enterprises of Bohua Group attended the meeting。

Source: Manager's office